Sales : the skill more people should learn

I recently read a great article by Chris Brady  about sales.   The sales profession is a funny thing.  Alot of people have this fear or this uncomfortable feeling towards sales.  Our natural feelings when we think of a salesman is “someone who is trying to take my money” or the famous snake oil salesman.   Little do we know that sales is something everyone does daily.  Without realizing, we sell our ideas, our opinions the list goes on & on.  Here are some examples of things we try to sell daily;

– you try to sell your kids on eating the right food

-you try to sell your wife/husband on watching XYZ movie, or going to XYZ restaurant

-you try to sell your co-workers on how to perform certain tasks at work

-you try to sell your friends on why your favourite sports team will win the championship

-you try to sell the hotel front desk clerk to upgrade your room

-you try to sell your boss on giving you a raise

Sales is in everything we do.  Sales is INFLUENCE.  Sales is LEADERSHIP.

I have had the pleasure to be part of a personal & professional development company for over 10 + years and have been exposed to some great sales books.  One of my favourite books is Dale Carnegie’s classic, How to Win Friends & Influence People.  This book changed my life!   I often joke around that in the past, if I would have written a book I would’ve called it “How to Lose Friends Under the Influence”.  What I’ve come to realize is that learning how to sell is a great asset in everyone’s portfolio.   Below is an excerpt from Chris Brady’s sales article that I mentioned earlier, enjoy!




There are seven parts to genuine sales that are worth applying into your life, and if you do, you will succeed in selling just about anything. Here they are:

  1. Genuine product enthusiasm
    • You need to “know your product.”
      • This means becoming a subject matter expert.
      • One of the best ways to know your product is to use it yourself.
    • You should have ample stock of your product to actually sell.
    • You should have sales aids to help make the sale.
  2. Genuine problem solving

    • You need to “know your customer.”
    • What you’re really doing is looking for a problem that you can fix. The best way to do that is by mentally positioning yourself on the other side of the table (as if you are the customer).
  3. Genuine professionalism
    • You need to “know yourself.”
    • This means emphasizing your strengths and learning to shore up your weaknesses in order to become a true professional.
      • Learn people skills and personalities.
      • Work on your appearance (hygiene, attire, etc)
      • Know how to project your competence. They have to know that you believe and then believe that you believe.
        • Have posture – the invisible and immediately recognizable stance of belief and confidence.
  4. Genuine perseverance
    • You need to ”know the math.”
      • Realize that all sales of any kind is a numbers game.
    • Sooner or later there is a customer for what you’re selling. You have to persevere long enough for the law of averages to work in your favor.
      • The more you persevere and improve, the more the math starts to move in your favor.
  5. Genuine courage Chris Brady

    • You need to “know how the world works.”
    • Learn to laugh at the things that scare you.
    • Not everyone will “get it.” That’s how the world works. You do what you do for the ones who DO get it.
    • Always approach sales with this mentality: “some will, some won’t, so what!”
    • Learn to ask for the sale.
  6. Genuine perspective
    • You need to “know the bigger picture.”
    • Truly successful people don’t look for the desireable means (on the journey to get there), they just look for the desireable result- and they’re willing to do all the crazy stuff in order to get there.
  7. Genuine finishing
    • You need to “know how to put the finish on your finish.”
    • Learn to live by the principle: Do all things with excellence!
      • Most people fall short of excellence because they think they’re done when they’re done; they just put a check mark in the box and hustle through it.
      • Excellence is finishing it and then putting the finish on your finish. In sales, this is especially important.
        • For example: Ask for a referral and stay in touch with your customer (follow-through with them)
      • If there’s a job worth doing right, it’s worth doing all-the-way right.




Hope you enjoyed, bye for now.


Joce Dionne




Lest we forget

Just popping in today to remind my fellow Canadian brothers & sisters to go out of their way and thank anyone in their circle of friends & family who are serving (or have served in the past) our great country called Canada.  Either military or police force or any other line of work that puts their life on the line to serve & protect Canada, THANK YOU!  Personally, I often take for granted of how free we are and how great our country is.  Sometimes I have to remind myself that some people are living in countries where freedom is abolished and their lives are at stake on a daily basis.

I will send a special thanks to one of my best of friends Mr. Claude Hamilton.  Some of you may not know, but the Life Leadership founder had a very decorated career in the Canadian military and served for several years in the military’s Special Forces.  His book “Toughen Up” discusses some stories & adventures of his years in the forces.
















Again, to all who have served and are serving, Godspeed.  You are the reason we live in the greatest country in the world.


Joce Dionne


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Life Leadership Forums

As alot of you may already know, Life Leadership came out with a great Forums website.   It’s a great way for members, customers & prospects to get answers to their many questions.  Thanks to Chris Brady and the head office, this is a great tool for the members of Life Leadership.

Recently, Orrin Woodward wrote a great article about my best friend Claude Hamilton.  This man is truly amazing, in all areas of life.  When I think of the word “Leadership” nothing comes out at me as much to me as Claude Hamilton‘s name.  Actually, I am starting to think his picture should be next to the word leadership in the Dictionnary.

Here is the link to the article.


Please read & enjoy.


God Bless,

Joce Dionne



Proud of my Acadian roots

Something to make you laugh today.  Where I am from, in Moncton, New Brunswick, we are the only province in Canada that is officially bilingual.  English & French are the two languages.  For us Frenchman, or Acadians, we have a third language called “Chiac“.  The Acadians are french settlers in Canada that were kicked out of their homes (Great Expulsion) by the British in 1755.   Most were sent down to Louisiana and became “Cajuns” as we know them today.  That’s why you will see alot of french last names in southern states of America.  And for me, I believe my ancestors were just relentless and persistent.  Because either they #1-stayed in New Brunswick and hid or fought off the British army or #2-came back years after the expulsion to re-take their land.

On August 15th, Acadians celebrate “Acadian Day” and since I am an Acadian I wanted to show you this funny video.  It’s a little story about our own language.  Acadians in New Brunswick have created a new language called “Chiac” or “Frenglish” if you want.  It’s a mixture of French & English.  You see, being surrounded by English, we had to adapt or as Orrin Woodward would say, we had to P-D-C-A  so we invented= le Chiac!  The video is in the Frenglish language!  I think even someone who doesn’t understand French will understand most of the video as it is in Chiac language.  Enjoy!


God Bless

Joce Dionne



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A Winner’s Attitude


Just sitting down and reading Orrin Woodward & Oliver Demille‘s new book LEADERSHIFT which I just received in the mail a couple days ago.  WOW!  This is a much needed book for the North American people.

Here is a quick message I want to share with you.  I want to talk “Attitude” today.  Everyone has an attitude.  The question is, is it a positive or negative attitude?  As humans, our natural tendencies is to think of worst case scenario instead of best case scenario.  Claude Hamilton has always thought me to think best case scenario.  To become an optimist and chase your dreams.  Now, several years ago I would have read those last sentences and said “well..ya’ve gotta be careful sometimes and think of the worst case scenario”.  And to a certain extent I agree with that statement.  However there are no successful people out there who will tell you to become a pessimist.  All great leaders, all successful people have best case scenario type of attitudes.  They are optimists.  Most importantly they have positive attitudes!

Author Dr. Denis Waitley (Psychology of Winning) says there are 3 types of people; #1-Spectators: They are the majority who watch life happen.  They avoid the main arena for fear of being rejected, ridiculed, hurt or defeated.  Then there are #2-Losers: They are the people in our abundant society who never win..for they would rather look like..dress like…have fun like…have a house like…or be someone else.  You can always spot Losers by the way they envy or criticize others, after all misery loves company.  Then there’s the #3-Winners: These are the few who put themselves together across the board – at work, at home, in the community and in society.  They set and achieve goals which benefit themselves and others.  Winning is a way of thinking, winning is all in the attitude!!!

And talking about a winner’s attitude, the LIFE community in Moncton, NB area is very excited to have Wayne MacNamara come in and deliver a great message on Saturday May 11th.  My friend Calvin from PEI created a great audio remix of a fired up speech by Wayne.  Everytime I listen to it I get chills.  Wayne & Raylene are great friends of ours and have become some of our idols with their latest accomplishments.  Have a listen & we’ll see you on LIFE Seminar day!

Click on this LINK for the audio.

Love & Lead,

Joce Dionne



I wish I would’ve known then, what I know now…

Have you ever heard someone say “I wish I would’ve known then, what I know now…”??  Of course you have.  As for myself, I can change it to “I wish I would’ve met Claude Hamilton earlier in my life”.

Sometimes I think back in my life and wonder what it would’ve been like if I had met Claude earlier on.  He is the reason I can call myself a stay at home dad.  He is the reason I can say we have financial freedom.  He’s also the reason Cynthia & I are still happily married.  The list goes on & on.  You are probably wondering..”ok, what did he do to help you??”.

The answer is: He showed us the LIFE business.  The personal development industry is so underrated.  The LIFE products are geared to help you live the life you’ve always wanted.  The audios, books & seminars have made me realize that success is in everyone, you just have to get up and chase it!  Success won’t fall into your hands on your lucky day.  Success has a price and you cannot tip toe around it.  In the past, I was scared to get on that journey.  The feelings of “what if I can’t do it” or “what if I fail” seeped into my head.  But another great bonus to the LIFE business is that you have a mentor, coach & friend to help you. They can make you look at your problems in a different perspective and help you solve them.  Succes is given to the man who has the courage to conquer his fears.  I love what Claude Hamilton wrote on a recent blog:

The word courage does not mean the absence of fear. Courage is overcoming and acting WHILE we are afraid. It’s taking the small steps even when we don’t fully understand the whole picture. It’s keeping on and keeping on UNTIL we cross the bridges and the mountains in our path. It’s making decisions even when in fear.  It’s not the absence of fear; it’s taking action steps despite our fear.

Orrin Woodward, Claude Hamilton and the Kaizen leaders have stated many times that 2013 is the year of the Round Table.  I hope you take your journey to success very seriously.  Choose courage over fear and ride this big wave with us!

I have a Good Feeling you will!

Joce Dionne



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When you don’t give up, you can’t fail

Good afternoon everyone,

This weekend Claude Hamilton, Orrin Woodward & Dan Hawkins will be lighting up the stage in Ottawa, ON for the LIFE Winter Leadership Convention.  I can’t wait for this exciting weekend.

I recently watched a great video that touched me dearly and wanted to share it with you today;

It’s about a runner, Derek Redmond, who competed in the 1992 Olympics.  He got hurt halfway through his race and instead of giving up, he continued and gave everything he had to finish the race.  You will notice his dad jumps on the track to help him at the end.  Being a new dad myself I love seeing this type of unconditional love the father has, running through security to help his son.  I’ve been lucky to have a great dad myself and I want to follow in his footsteps.

I think being a dad resembles being a leader.  You have to lead by example no matter what the circumstances!  Giving up is not an option.  In this video, Derek Redmond & his dad finished last…BUT, more importantly they finished!

Claude Hamilton, has helped me become a better person on my leadership journey.  In a way, he has been something like the dad in this video.   Helping me choose to keep going even when I didn’t feel I could.  I see many people get on this same journey with loads of potential and  unfortunately they don’t use up that potential.  What holds them back?  I’m not sure, maybe fear, laziness, lack of desire.  To be a great dad, great friend or great leader, we need to be more like role models.  What you do with your life, your kids will be greatly influenced by it.  Remember the quote “your actions speak so loudly, I cannot hear what you say”.

Therefore let’s lead by example and FINISH what we started.  I hope you chose to run to the finish line with me!

See you in Ottawa!

God bless,

Joce Dionne


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