Category Archives: FINANCES

Sales : the skill more people should learn

I recently read a great article by Chris Brady  about sales.   The sales profession is a funny thing.  Alot of people have this fear or this uncomfortable feeling towards sales.  Our natural feelings when we think of a salesman is “someone who is trying to take my money” or the famous snake oil salesman.   Little do we know that sales is something everyone does daily.  Without realizing, we sell our ideas, our opinions the list goes on & on.  Here are some examples of things we try to sell daily;

– you try to sell your kids on eating the right food

-you try to sell your wife/husband on watching XYZ movie, or going to XYZ restaurant

-you try to sell your co-workers on how to perform certain tasks at work

-you try to sell your friends on why your favourite sports team will win the championship

-you try to sell the hotel front desk clerk to upgrade your room

-you try to sell your boss on giving you a raise

Sales is in everything we do.  Sales is INFLUENCE.  Sales is LEADERSHIP.

I have had the pleasure to be part of a personal & professional development company for over 10 + years and have been exposed to some great sales books.  One of my favourite books is Dale Carnegie’s classic, How to Win Friends & Influence People.  This book changed my life!   I often joke around that in the past, if I would have written a book I would’ve called it “How to Lose Friends Under the Influence”.  What I’ve come to realize is that learning how to sell is a great asset in everyone’s portfolio.   Below is an excerpt from Chris Brady’s sales article that I mentioned earlier, enjoy!




There are seven parts to genuine sales that are worth applying into your life, and if you do, you will succeed in selling just about anything. Here they are:

  1. Genuine product enthusiasm
    • You need to “know your product.”
      • This means becoming a subject matter expert.
      • One of the best ways to know your product is to use it yourself.
    • You should have ample stock of your product to actually sell.
    • You should have sales aids to help make the sale.
  2. Genuine problem solving

    • You need to “know your customer.”
    • What you’re really doing is looking for a problem that you can fix. The best way to do that is by mentally positioning yourself on the other side of the table (as if you are the customer).
  3. Genuine professionalism
    • You need to “know yourself.”
    • This means emphasizing your strengths and learning to shore up your weaknesses in order to become a true professional.
      • Learn people skills and personalities.
      • Work on your appearance (hygiene, attire, etc)
      • Know how to project your competence. They have to know that you believe and then believe that you believe.
        • Have posture – the invisible and immediately recognizable stance of belief and confidence.
  4. Genuine perseverance
    • You need to ”know the math.”
      • Realize that all sales of any kind is a numbers game.
    • Sooner or later there is a customer for what you’re selling. You have to persevere long enough for the law of averages to work in your favor.
      • The more you persevere and improve, the more the math starts to move in your favor.
  5. Genuine courage Chris Brady

    • You need to “know how the world works.”
    • Learn to laugh at the things that scare you.
    • Not everyone will “get it.” That’s how the world works. You do what you do for the ones who DO get it.
    • Always approach sales with this mentality: “some will, some won’t, so what!”
    • Learn to ask for the sale.
  6. Genuine perspective
    • You need to “know the bigger picture.”
    • Truly successful people don’t look for the desireable means (on the journey to get there), they just look for the desireable result- and they’re willing to do all the crazy stuff in order to get there.
  7. Genuine finishing
    • You need to “know how to put the finish on your finish.”
    • Learn to live by the principle: Do all things with excellence!
      • Most people fall short of excellence because they think they’re done when they’re done; they just put a check mark in the box and hustle through it.
      • Excellence is finishing it and then putting the finish on your finish. In sales, this is especially important.
        • For example: Ask for a referral and stay in touch with your customer (follow-through with them)
      • If there’s a job worth doing right, it’s worth doing all-the-way right.




Hope you enjoyed, bye for now.


Joce Dionne




Life Leadership Forums

As alot of you may already know, Life Leadership came out with a great Forums website.   It’s a great way for members, customers & prospects to get answers to their many questions.  Thanks to Chris Brady and the head office, this is a great tool for the members of Life Leadership.

Recently, Orrin Woodward wrote a great article about my best friend Claude Hamilton.  This man is truly amazing, in all areas of life.  When I think of the word “Leadership” nothing comes out at me as much to me as Claude Hamilton‘s name.  Actually, I am starting to think his picture should be next to the word leadership in the Dictionnary.

Here is the link to the article.


Please read & enjoy.


God Bless,

Joce Dionne



Great leader and friend Claude Hamilton

With the American Thanksgiving being this past weekend, I am reminded of giving thanks to my good friend Claude Hamilton.  Many of us go through our lives and forget to give thanks for our many blessings.  Maybe we take them for granted.  But today I want to take the time and show my appreciation to Mr. Hamilton.  Not only has he become my best friend in the past years, but he has been a great influence in my family, business and many other aspects of my life.

When you hear the word “friend” it’s easy to overlook that simple word.  Years ago I heard a speaker give the definition of a “real friend” and it really impacted me.  Here it is;


And obviously you know where I am going with this.  Claude Hamilton has been that person for me.  Some friends will come into your life and not really help you become better.  Like that quote says, they will only tell you what you “want” to hear and not get uncomfortable and tell you what you “need” to hear in order to awaken the potential inside of you.  My wife Cynthia & I are so thankful to have bumped into Claude & Lana Hamilton 9 years ago.  It’s amazing the thin threads that brought us together, but I’m sure it was all in God’s plan.

Here is a great article by Orrin Woodward on LIFE Founders Claude & Lana Hamilton:

click on this LINK

Enjoy the great post by Orrin Woodward.

Thank you,

Joce Dionne



LIFE Compensation Plan

Claude Hamilton recently wrote a great article on the LIFE Compensation Plan.  Claude & Orrin Woodward were previously successful leaders in a network marketing business in the late 90’s & early 2000’s.  Several years ago both Orrin & Claude along with a few other great leaders had to make a big decision that would severly impact their lives.

There is a great article by Dan Hawkins that explains the whole history behind this amazing character & courage these men displayed with their decisions.  It’s funny to see some “un-informed” people say Orrin & the LIFE business  compensation plan is a scam.  The real story is, they were involved with a company that they felt was going backwards.  So they decided that morally they could no longer be involved and left back in 2007.  Please read up on this on Dan Hawkins‘ whistleblower article and also Claude Hamilton’s latest blog post to get more information.  On top of that, Claude explains how LIFE compensation plan is the greatest & fairest compensation plan available today.

Because of that decision Orrin Woodward is often called a whistleblower.  Now with my french background I didn’t know what a “whistleblower” was so wikipedia came in handy:  whistleblower (whistle-blower or whistle blower) is a person who tells the public or someone in authority about alleged dishonest or illegal activities (misconduct) occurring in a government department, a public or private organization, or a company. 

You see, reputation is what people think of you & how you act when you’re in front of people.  But character is who you are  even when nobody is looking.  Therefore these men were faced with a decision.  Either to not rock the boat, stay silent like “yes men”.  Or be the whistleblower, change direction and chase better opportunity.

The LIFE compensation offers great monetary rewards and recently the LIFE Founders have added amazing free trips!!!  For great details, go to my good friend Denis Leger’s website.

To wrap up, these men stood strong and made the right decision, which is an amazing display of character & courage.  For that I want to personally thank Orrin Woodward & Claude Hamilton and the rest of the LIFE Founders for creating the best business opportunity in the industry.


Joce Dionne



Update on the Mental Fitness Challenge

I’ve been in business with Claude Hamilton now for 9 years and sometimes I really think he is the smartest person on the planet!  He is an amazing visionary and great optimist.  I have learnt so much from him on that side.  I’ve come to realize that 99% of his knowledge is because he has been a student of Professional Development & Self Help for over 15 + years now.  He will be the first one to admit that his success in life points directly to that material of powerful association with the right people, audios and reading books.  Now with the Mental Fitness Challenge (MFC) it has become a whole lot easier for people to start their Professional Development journey and achieve success.  Guys like Claude, Orrin Woodward & Chris Brady are not only helping people achieve their goals, but also helping many create great incomes through the LIFE business. The future is bright in the LIFE community.

The LIFE business’ newest product MFC is almost creating a new industry!  That is how impactful LIFE Founders Orrin Woodward & Chris Brady think this product really is.  Orrin Woodward says: “The Mental Fitness Challenge is a culmination of nearly 20 years of filtering out the good from the bad in the personal development field. This is pure self-help food provided in bite-size pieces for anyone desiring to improve his or her life!”

The craziest part is that not only can someone make a positive forward change in their personal, work or family life with this product.  But if they choose so, they can also participate in the compensated community part of the LIFE business opportunity.

QUESTION FOR THE READERS:  What is your favorite part about the Mental Fitness Challenge and why do you think this can help you (and others) in your life?

Take the challenge!




Mental Fitness Challenge

Have you ever asked yourself why so many people quit diets?  Why do people quit the gym? Is it because their bodies are telling them to quit?  According to Orrin Woodward & Claude Hamilton it’s mind over body.  Because when it comes down to it, the mind does control the body in all areas of our life.  So therefore, it’s not our body that is telling us to quit, it is our mind.  And in today’s society we have developed a “quitting is ok” type of mentality.  That my friends is not the right track to be on!

Over the past couple days in Columbus, Ohio, the LIFE business held its Spring Leadership Convention.  They have launched what they call their “flagship product”..the Mental Fitness Challenge.  What the speakers explained is that people quit things and don’t achieve success simply because they aren’t mentally strong or don’t have what is called mental toughness.

Well, finally, there is something out there to train your brain for success and “live the LIFE you’ve always wanted“.  Watch this MFC (Mental Fitness Challenge) introductory video here;

For more information go to & you can also look at participating in changing this society and becoming a member of the compensated community.

Bye for now,

Joce Dionne



The Power of Association

Hi everyone,

I have been guilty of being lazy when it comes to blogging.  Seems like playing with my infant son Kaleb always takes priority of my extra time…”play with Kaleb”…or…”write a blog article”…so right now he is sleeping and I’m hoping I can finish this article before he wakes up.

I want to discuss a topic that has been very impactful in my life which is The Power of Association.  My best friend and mentor Claude Hamilton had mentioned early on in our business journey together that “you become who you hang around with”.  And this is very true.  Take your top 5 friends and add up their income and divide it by 5 and it will be very close to what your income is.  You become who you hang around with!  I remember my mother not wanting me to “hang out” with little Johnny after school…because little Johnny was a rebel and broke the rules, therefore I would’ve probably turned into a delinquent myself.

With all kidding aside, we can’t deny the fact that this is very accurate.  If you want to change your results you have to change your entourage.  For me personally (in my late twenties) it was hard to do because that meant changing my routine and changing my habits that I had formed.  But today, I am very thankful I did.  Please understand me when I say “change your entourage”…I am not saying to ditch all your friends cold turkey style and tell them they aren’t part of your success journey because they are not winners in life.  Easy now, easy big fella!  All I’m saying is ask yourself where do I want to be in 5-10 years?  And look around and see who has similar results.  Who has the fruit on the tree that you are looking for?  And chase them down.  I saw Claude & Lana Hamilton’s lifestyle of having a great relationship, having way more free time to themselves compared to most people, no financial stress and I wanted to have that in my life!

For most of you, I am sure you’ve already made similar tough decisions like this throughout your life without even realizing it.  And you made these decisions to match your final destination, or your goal.  For example, when I was in junior high, I played a lot of hockey and one of my best friends at the time didn’t make the team and slowly he started changing his interests.  Instead of sports, he started being interested in music.  At that age I was in love with hockey and my goal in life was to make the NHL (every Canadian kid’s dream) so I had to make a tough decision.  I slowly started changing my association and “hanging out” with boys on my hockey team because we had similar goals & dreams.  Another example was in high school.  I had one friend who was the video game junkie.  We played video games together all the time, but at one point (grade 11 to be precise) I started being interested in girls.  So, I had to make a decision: “hang out” with video game junkie friend and have no girlfriend…OR…start changing my entourage of friends and eventually get a girlfriend.  It’s scary to say that if I hadn’t changed my association, maybe I’d be still in my parents basement playing video games at 35 years old..LOL!!

So as you see, the power of association does have an impact in everyone’s lives.  I suggest you be careful with who you hang around with, because you might end up with their results.

Today I want to finish by recognizing some of my friends who have recently made a change in their lives and starting chasing their personal dreams.  Orrin Woodward and Claude Hamilton recently ran a promotion called Operation Advance and invited any qualifiers down to Orrin & Laurie’s Florida residence for the weekend.  These qualifiers had some tough choices to make over the past 6-12 months of their lives and slowly started changing their entourage.  They believe in the power of association!  Cynthia & I want to personally congratulate the following qualifiers for their hunger and determination to fight till the end.  Denis & Lisa, Mike & Sonia, Charles & Manon, Jeff & Kim, Pierre & Lise, Andre & Dominique, Paul & Lisa, Troy & Bonnie, Matt & Melissa, Nick & Jessica, Trent & Ann, Jeff & Detry, JL & Nicole, Scott & Andrea and Josh & Ellen.  All of us had a blast down in Florida, of course you get a bunch of leaders and strong personalities together, it’s automatically gonna be fun.  We visited many parks, shows, entertainment and shopping for the girls, but the highlight of the trip was hanging out at the Woodwards‘ residence.  A special thanks again to Orrin & Laurie for setting this up with our teams.

Here is a nice picture of the whole gang together;

LIFE business

And with that, Kaleb just woke up, time to feed & play!!

Love you guys,

Joce & Cynthia