Category Archives: FRIENDS

Sales : the skill more people should learn

I recently read a great article by Chris Brady  about sales.   The sales profession is a funny thing.  Alot of people have this fear or this uncomfortable feeling towards sales.  Our natural feelings when we think of a salesman is “someone who is trying to take my money” or the famous snake oil salesman.   Little do we know that sales is something everyone does daily.  Without realizing, we sell our ideas, our opinions the list goes on & on.  Here are some examples of things we try to sell daily;

– you try to sell your kids on eating the right food

-you try to sell your wife/husband on watching XYZ movie, or going to XYZ restaurant

-you try to sell your co-workers on how to perform certain tasks at work

-you try to sell your friends on why your favourite sports team will win the championship

-you try to sell the hotel front desk clerk to upgrade your room

-you try to sell your boss on giving you a raise

Sales is in everything we do.  Sales is INFLUENCE.  Sales is LEADERSHIP.

I have had the pleasure to be part of a personal & professional development company for over 10 + years and have been exposed to some great sales books.  One of my favourite books is Dale Carnegie’s classic, How to Win Friends & Influence People.  This book changed my life!   I often joke around that in the past, if I would have written a book I would’ve called it “How to Lose Friends Under the Influence”.  What I’ve come to realize is that learning how to sell is a great asset in everyone’s portfolio.   Below is an excerpt from Chris Brady’s sales article that I mentioned earlier, enjoy!




There are seven parts to genuine sales that are worth applying into your life, and if you do, you will succeed in selling just about anything. Here they are:

  1. Genuine product enthusiasm
    • You need to “know your product.”
      • This means becoming a subject matter expert.
      • One of the best ways to know your product is to use it yourself.
    • You should have ample stock of your product to actually sell.
    • You should have sales aids to help make the sale.
  2. Genuine problem solving

    • You need to “know your customer.”
    • What you’re really doing is looking for a problem that you can fix. The best way to do that is by mentally positioning yourself on the other side of the table (as if you are the customer).
  3. Genuine professionalism
    • You need to “know yourself.”
    • This means emphasizing your strengths and learning to shore up your weaknesses in order to become a true professional.
      • Learn people skills and personalities.
      • Work on your appearance (hygiene, attire, etc)
      • Know how to project your competence. They have to know that you believe and then believe that you believe.
        • Have posture – the invisible and immediately recognizable stance of belief and confidence.
  4. Genuine perseverance
    • You need to ”know the math.”
      • Realize that all sales of any kind is a numbers game.
    • Sooner or later there is a customer for what you’re selling. You have to persevere long enough for the law of averages to work in your favor.
      • The more you persevere and improve, the more the math starts to move in your favor.
  5. Genuine courage Chris Brady

    • You need to “know how the world works.”
    • Learn to laugh at the things that scare you.
    • Not everyone will “get it.” That’s how the world works. You do what you do for the ones who DO get it.
    • Always approach sales with this mentality: “some will, some won’t, so what!”
    • Learn to ask for the sale.
  6. Genuine perspective
    • You need to “know the bigger picture.”
    • Truly successful people don’t look for the desireable means (on the journey to get there), they just look for the desireable result- and they’re willing to do all the crazy stuff in order to get there.
  7. Genuine finishing
    • You need to “know how to put the finish on your finish.”
    • Learn to live by the principle: Do all things with excellence!
      • Most people fall short of excellence because they think they’re done when they’re done; they just put a check mark in the box and hustle through it.
      • Excellence is finishing it and then putting the finish on your finish. In sales, this is especially important.
        • For example: Ask for a referral and stay in touch with your customer (follow-through with them)
      • If there’s a job worth doing right, it’s worth doing all-the-way right.




Hope you enjoyed, bye for now.


Joce Dionne




Life Leadership Forums

As alot of you may already know, Life Leadership came out with a great Forums website.   It’s a great way for members, customers & prospects to get answers to their many questions.  Thanks to Chris Brady and the head office, this is a great tool for the members of Life Leadership.

Recently, Orrin Woodward wrote a great article about my best friend Claude Hamilton.  This man is truly amazing, in all areas of life.  When I think of the word “Leadership” nothing comes out at me as much to me as Claude Hamilton‘s name.  Actually, I am starting to think his picture should be next to the word leadership in the Dictionnary.

Here is the link to the article.


Please read & enjoy.


God Bless,

Joce Dionne



A Winner’s Attitude


Just sitting down and reading Orrin Woodward & Oliver Demille‘s new book LEADERSHIFT which I just received in the mail a couple days ago.  WOW!  This is a much needed book for the North American people.

Here is a quick message I want to share with you.  I want to talk “Attitude” today.  Everyone has an attitude.  The question is, is it a positive or negative attitude?  As humans, our natural tendencies is to think of worst case scenario instead of best case scenario.  Claude Hamilton has always thought me to think best case scenario.  To become an optimist and chase your dreams.  Now, several years ago I would have read those last sentences and said “well..ya’ve gotta be careful sometimes and think of the worst case scenario”.  And to a certain extent I agree with that statement.  However there are no successful people out there who will tell you to become a pessimist.  All great leaders, all successful people have best case scenario type of attitudes.  They are optimists.  Most importantly they have positive attitudes!

Author Dr. Denis Waitley (Psychology of Winning) says there are 3 types of people; #1-Spectators: They are the majority who watch life happen.  They avoid the main arena for fear of being rejected, ridiculed, hurt or defeated.  Then there are #2-Losers: They are the people in our abundant society who never win..for they would rather look like..dress like…have fun like…have a house like…or be someone else.  You can always spot Losers by the way they envy or criticize others, after all misery loves company.  Then there’s the #3-Winners: These are the few who put themselves together across the board – at work, at home, in the community and in society.  They set and achieve goals which benefit themselves and others.  Winning is a way of thinking, winning is all in the attitude!!!

And talking about a winner’s attitude, the LIFE community in Moncton, NB area is very excited to have Wayne MacNamara come in and deliver a great message on Saturday May 11th.  My friend Calvin from PEI created a great audio remix of a fired up speech by Wayne.  Everytime I listen to it I get chills.  Wayne & Raylene are great friends of ours and have become some of our idols with their latest accomplishments.  Have a listen & we’ll see you on LIFE Seminar day!

Click on this LINK for the audio.

Love & Lead,

Joce Dionne



Great leader and friend Claude Hamilton

With the American Thanksgiving being this past weekend, I am reminded of giving thanks to my good friend Claude Hamilton.  Many of us go through our lives and forget to give thanks for our many blessings.  Maybe we take them for granted.  But today I want to take the time and show my appreciation to Mr. Hamilton.  Not only has he become my best friend in the past years, but he has been a great influence in my family, business and many other aspects of my life.

When you hear the word “friend” it’s easy to overlook that simple word.  Years ago I heard a speaker give the definition of a “real friend” and it really impacted me.  Here it is;


And obviously you know where I am going with this.  Claude Hamilton has been that person for me.  Some friends will come into your life and not really help you become better.  Like that quote says, they will only tell you what you “want” to hear and not get uncomfortable and tell you what you “need” to hear in order to awaken the potential inside of you.  My wife Cynthia & I are so thankful to have bumped into Claude & Lana Hamilton 9 years ago.  It’s amazing the thin threads that brought us together, but I’m sure it was all in God’s plan.

Here is a great article by Orrin Woodward on LIFE Founders Claude & Lana Hamilton:

click on this LINK

Enjoy the great post by Orrin Woodward.

Thank you,

Joce Dionne



Encouragement vs Correction

I recently attended a great LIFE business seminar in Moncton, NB on October 13th.  Terry & Ann Franks were the guest speakers and did a fabulous job.  I loved the topic they chose in the first session: ENCOURAGEMENT.  I don’t know about you but for me it seems I naturally forget to encourage & praise effort when dealing with people.  Instead I tend to automatically lean towards CORRECTION.

After the seminar many people felt the same way, we need to encourage more.  Can you remember the last time your boss corrected you on a mistake you made at your job?  Or the last time your friend corrected you on something you were doing wrong?  The list goes on & on with these human “auto-correct” examples.  Why is that?  Some say it’s our educational system.  That would make sense.  I rarely remember being encouraged for something I simply did right at school.  But as soon as I did something wrong five different people would make sure they would let me know.

It is said dogs learn a lot more from being encouraged over being corrected.  When a dog does something right we give him a doggy treat and the dog’s behavior improves.  Often times we see dog owners try to slap the dog and raise their voices to make a correction.  It’s hard to believe the negative motivation (correction) doesn’t work as well as positive motivation (encouragement) for dogs.  Our built in “human auto-correct” system is so much of a habit to us that we feel it’s the only way to help the dog.  And let me make something clear, my point  is not that correction doesn’t have value in today’s world.  What I am saying is that we need to do less of it and more encouraging.

Ann Franks said that for every 1 negative comment we need 4 positives to counter balance.  Or how Claude Hamilton puts it, when dealing with people it should be 90% encouragement & 10% correction.  That is probably very accurate.  I know personally when I receive positive encouraging words it feels sooo good.  On the other side when I am corrected for doing something wrong I feel  awful and discouraged.  Many of my friends feel the same way.  Author & friend of mine Chris Brady puts it another way.  He says we need to become “good finders” with people.  Which means we need to sincerely compliment people and find their strengths instead of pointing out their weaknesses.  There is a great quote “Hurting people hurt people”  that explains how some people point out other’s weaknesses and belittle them to cure their own self-esteem or confidence problems.  I believe that to be true.  Everyone wants to give their opinions on whatever & whoever it is.  Realize this, opinions are free and are often on the negative side which again, kinda fits into correction.  Nowadays it’s human nature to want to correct and offer our opinions on things.   Instead we need to change our focus to encouragement.  Here is a test for us, next time we want to give our opinion on something, let’s ask ourselves if it’s a negative or a positive one.  If it’s negative, than bite your tongue and keep it to yourself.  If it’s a positive one, let’r go & encourage!!!

With that, I’m off to Columbus, Ohio to see Orrin Woodward and the rest of the TEAM at Fall Leadership Convention.

It was great sharing & happy Halloween,

Joce Dionne



LIFE Compensation Plan

Claude Hamilton recently wrote a great article on the LIFE Compensation Plan.  Claude & Orrin Woodward were previously successful leaders in a network marketing business in the late 90’s & early 2000’s.  Several years ago both Orrin & Claude along with a few other great leaders had to make a big decision that would severly impact their lives.

There is a great article by Dan Hawkins that explains the whole history behind this amazing character & courage these men displayed with their decisions.  It’s funny to see some “un-informed” people say Orrin & the LIFE business  compensation plan is a scam.  The real story is, they were involved with a company that they felt was going backwards.  So they decided that morally they could no longer be involved and left back in 2007.  Please read up on this on Dan Hawkins‘ whistleblower article and also Claude Hamilton’s latest blog post to get more information.  On top of that, Claude explains how LIFE compensation plan is the greatest & fairest compensation plan available today.

Because of that decision Orrin Woodward is often called a whistleblower.  Now with my french background I didn’t know what a “whistleblower” was so wikipedia came in handy:  whistleblower (whistle-blower or whistle blower) is a person who tells the public or someone in authority about alleged dishonest or illegal activities (misconduct) occurring in a government department, a public or private organization, or a company. 

You see, reputation is what people think of you & how you act when you’re in front of people.  But character is who you are  even when nobody is looking.  Therefore these men were faced with a decision.  Either to not rock the boat, stay silent like “yes men”.  Or be the whistleblower, change direction and chase better opportunity.

The LIFE compensation offers great monetary rewards and recently the LIFE Founders have added amazing free trips!!!  For great details, go to my good friend Denis Leger’s website.

To wrap up, these men stood strong and made the right decision, which is an amazing display of character & courage.  For that I want to personally thank Orrin Woodward & Claude Hamilton and the rest of the LIFE Founders for creating the best business opportunity in the industry.


Joce Dionne



Update on the Mental Fitness Challenge

I’ve been in business with Claude Hamilton now for 9 years and sometimes I really think he is the smartest person on the planet!  He is an amazing visionary and great optimist.  I have learnt so much from him on that side.  I’ve come to realize that 99% of his knowledge is because he has been a student of Professional Development & Self Help for over 15 + years now.  He will be the first one to admit that his success in life points directly to that material of powerful association with the right people, audios and reading books.  Now with the Mental Fitness Challenge (MFC) it has become a whole lot easier for people to start their Professional Development journey and achieve success.  Guys like Claude, Orrin Woodward & Chris Brady are not only helping people achieve their goals, but also helping many create great incomes through the LIFE business. The future is bright in the LIFE community.

The LIFE business’ newest product MFC is almost creating a new industry!  That is how impactful LIFE Founders Orrin Woodward & Chris Brady think this product really is.  Orrin Woodward says: “The Mental Fitness Challenge is a culmination of nearly 20 years of filtering out the good from the bad in the personal development field. This is pure self-help food provided in bite-size pieces for anyone desiring to improve his or her life!”

The craziest part is that not only can someone make a positive forward change in their personal, work or family life with this product.  But if they choose so, they can also participate in the compensated community part of the LIFE business opportunity.

QUESTION FOR THE READERS:  What is your favorite part about the Mental Fitness Challenge and why do you think this can help you (and others) in your life?

Take the challenge!