Category Archives: OTHER

Lest we forget

Just popping in today to remind my fellow Canadian brothers & sisters to go out of their way and thank anyone in their circle of friends & family who are serving (or have served in the past) our great country called Canada.  Either military or police force or any other line of work that puts their life on the line to serve & protect Canada, THANK YOU!  Personally, I often take for granted of how free we are and how great our country is.  Sometimes I have to remind myself that some people are living in countries where freedom is abolished and their lives are at stake on a daily basis.

I will send a special thanks to one of my best of friends Mr. Claude Hamilton.  Some of you may not know, but the Life Leadership founder had a very decorated career in the Canadian military and served for several years in the military’s Special Forces.  His book “Toughen Up” discusses some stories & adventures of his years in the forces.
















Again, to all who have served and are serving, Godspeed.  You are the reason we live in the greatest country in the world.


Joce Dionne


Filed under OTHER

I wish I would’ve known then, what I know now…

Have you ever heard someone say “I wish I would’ve known then, what I know now…”??  Of course you have.  As for myself, I can change it to “I wish I would’ve met Claude Hamilton earlier in my life”.

Sometimes I think back in my life and wonder what it would’ve been like if I had met Claude earlier on.  He is the reason I can call myself a stay at home dad.  He is the reason I can say we have financial freedom.  He’s also the reason Cynthia & I are still happily married.  The list goes on & on.  You are probably wondering..”ok, what did he do to help you??”.

The answer is: He showed us the LIFE business.  The personal development industry is so underrated.  The LIFE products are geared to help you live the life you’ve always wanted.  The audios, books & seminars have made me realize that success is in everyone, you just have to get up and chase it!  Success won’t fall into your hands on your lucky day.  Success has a price and you cannot tip toe around it.  In the past, I was scared to get on that journey.  The feelings of “what if I can’t do it” or “what if I fail” seeped into my head.  But another great bonus to the LIFE business is that you have a mentor, coach & friend to help you. They can make you look at your problems in a different perspective and help you solve them.  Succes is given to the man who has the courage to conquer his fears.  I love what Claude Hamilton wrote on a recent blog:

The word courage does not mean the absence of fear. Courage is overcoming and acting WHILE we are afraid. It’s taking the small steps even when we don’t fully understand the whole picture. It’s keeping on and keeping on UNTIL we cross the bridges and the mountains in our path. It’s making decisions even when in fear.  It’s not the absence of fear; it’s taking action steps despite our fear.

Orrin Woodward, Claude Hamilton and the Kaizen leaders have stated many times that 2013 is the year of the Round Table.  I hope you take your journey to success very seriously.  Choose courage over fear and ride this big wave with us!

I have a Good Feeling you will!

Joce Dionne



Filed under OTHER

When you don’t give up, you can’t fail

Good afternoon everyone,

This weekend Claude Hamilton, Orrin Woodward & Dan Hawkins will be lighting up the stage in Ottawa, ON for the LIFE Winter Leadership Convention.  I can’t wait for this exciting weekend.

I recently watched a great video that touched me dearly and wanted to share it with you today;

It’s about a runner, Derek Redmond, who competed in the 1992 Olympics.  He got hurt halfway through his race and instead of giving up, he continued and gave everything he had to finish the race.  You will notice his dad jumps on the track to help him at the end.  Being a new dad myself I love seeing this type of unconditional love the father has, running through security to help his son.  I’ve been lucky to have a great dad myself and I want to follow in his footsteps.

I think being a dad resembles being a leader.  You have to lead by example no matter what the circumstances!  Giving up is not an option.  In this video, Derek Redmond & his dad finished last…BUT, more importantly they finished!

Claude Hamilton, has helped me become a better person on my leadership journey.  In a way, he has been something like the dad in this video.   Helping me choose to keep going even when I didn’t feel I could.  I see many people get on this same journey with loads of potential and  unfortunately they don’t use up that potential.  What holds them back?  I’m not sure, maybe fear, laziness, lack of desire.  To be a great dad, great friend or great leader, we need to be more like role models.  What you do with your life, your kids will be greatly influenced by it.  Remember the quote “your actions speak so loudly, I cannot hear what you say”.

Therefore let’s lead by example and FINISH what we started.  I hope you chose to run to the finish line with me!

See you in Ottawa!

God bless,

Joce Dionne


Filed under OTHER

LIFE Leadership Convention

It’s that time again!!

10 years ago, Claude Hamilton invited me to my first Leadership Convention.  That weekend changed our lives in an amazing way.  When I think about the thin threads of how we met Claude & Lana it’s scary to think where we would be if we hadn’t jumped on this LIFE journey with them.  If you haven’t committed to coming to one of the 3 Conventions, I strongly suggest you do.  “What if” it has the same impact on you as it did on our lives.  Here are the 3 Conventions listed below:

-January 18-19-20 in Louisville, KY

-January 25-26-27 in Visalia, CA

-& my personal favorite: January 25-26-27 in Ottawa, ON Canada!

Please watch this great video and leave a comment on how Leadership Conventions can change your life;


God bless

Joce & Cynthia



Filed under OTHER

Dreams do come true

Hi everyone,

A couple days ago we brought our parents down to Halifax for some last minute Christmast shopping.  Since we were in the area we took advantage and stopped in to see our friends Claude & Lana Hamilton.  My mom & dad had never seen the fabulous Hamilton home yet.  So it was amazing to see the look on their face as they got the tour of the castle…I mean house 🙂 .

If you haven’t seen or heard of their beautiful house, there is a great article on the Halifax newspaper (Chronicle Herald) about the house.  Click on this LINK.

It’s amazing to have been able to see them where they were 10 years ago and where they are today.  And I don’t only mean financially, but in every aspect of LIFE’s 8Fs.  As a front row eye witness, I can confidently say that DREAMS DO COME TRUE!

I hope you set your goals & dreams very high for 2013.  Have a Merry Christmas & Happy New Year.

God bless,

Joce Dionne


Filed under OTHER

Success is a price worth paying

Hi everyone,

I hope you are enjoying December.  It’s a magical time of year where everyone seems to be joyful and in a happier mood.  It’s hard to believe but 2012 is almost over and a new year is beginning.  Claude Hamilton, my mentor, would often tell me to start preparing myself now to hit the new year with momentum.  To keep my “personal momentum” up during the holidays, so that when January hit I didn’t miss a beat.

Recently Claude wrote a great article on success.  The article was entitled “Claude’s Secrets to Success”.  In that article, I love the part where he lists the 10 traits of successful people.  Here is more;

Let me share 10 specific traits that are common to successful people:

1.  Focus & Purpose.  You must have a goal! If you are truly focused, you will recognize when you need to give up a good opportunity in the moment so you can receive the best in the long run. As my business grew and I began experiencing success, many people wanted to know more on how I was achieving this. Many opportunities surfaced for me to speak publicly and these gigs paid extremely well. In the short term, I was making good money but I could also recognize that this same opportunity was causing my core business to suffer. I realized that these same speaking engagements were detrimental to my main focus; that forced me to make a tough decision. I made a pact with myself: no more than 1 speaking engagement per month in lieu of every weekend.  That turned out to be one of the wisest things I ever did for my business. Today, my business takes way better care of me than these speaking engagement ever could. Despite the short term gratification, I maintained my purpose.

2.  Success & Excellence. Spend 30 minutes with a successful person and it will become obvious to you that they always seek to self-improve.  Get yourself and your pride out of the way! As soon as you begin thinking that you know it all, you are going down. Kaput. You’re done.  When you are successful, you know that the destination is not the ultimate prize. It’s the journey you’re on.  Being a Canadian, hockey is my my favorite sport.  Did you ever notice how the best paid professionals on this planet still consistently go through drills to stay on top of their game?  They know that the minute you quit striving, their competition can get the upper hand.  The person who strives a bit longer usually wins the game. Those who become super heroes at their game always continue striving to become even better. They strive for excellence.

3.  Success & Making People Feel Good.  It doesn’t matter what field you are in, making people feel good is a crucial component.  If you lack in relationship skills, you will not be successful. Plain and simple. Business and people go together.  To build our new home, Lana and I knew that we had to look at this as a 3-year project. We also knew that we needed to have great relationships with the contractor, the construction crew, the electricians, the plumbers, etc… People skills were important to us.  We visited every other day and made the conscious effort to treat each person with the utmost respect. We got to know these people very well and they shared at the end how they enjoyed the project of working with us, one of the best they’d had yet.  It impacted the quality of their work to the extent that they wanted to go that extra mile to please us even more. The project was a success – I attribute it all to the relationships we built and the people skills we used.  It doesn’t matter what type of business you do.  Successful people always leave people feeling better about themselves when they leave their presence. I would definitely say that the most important thing about a building project is people skills.

4.  Success & Responsibility.  Growing up, my brother loved to play hockey and he was a goalie.  As I was watching one day, his team lost.  He came bursting off the ice immediately blaming the defencemen and grumbling on how his teammates were just terrible. He wasn’t the one that let that puck go in the net! Those defencemen failed at defending him.  What he failed to recognize is that he would never get better at his game as long as he didn’t own the problem.  Blaming others would hinder his growth as a goalie and sabotage his own success. As soon as he began blaming others, he gave his power away.  I remember pointing out to him that the best goalies are usually the ones with the worst defencemen – forcing them to get even better! You always have 2 choices: blame others and believe it’s not your problem OR you can take responsibility.  Play a bit more to compensate for others and it will propel your success.

5.  Success & New Challenges.  Get out of your comfort zone!  You get comfortable at your position and you soon quit taking on new challenges.  That means you are getting stale. As a leader in what you do, you need to keep sharpening your axe.  It’s a competitive environment out there in the business world; you just can’t quit growing and expanding.  As I explained some above, it is not the destination that is the most important for leaders. It`s the journey.  According to scientists and psychologists, humans are the happiest when they are striving. You would think it’s when they get to the victory but no…. it’s during the battle. The journey makes the victory sweet. So – get out of your comfort zone – now!!! Keep conquering new territory.


6.  Success & Production.  Did you ever hear the expression, ‘Winners Win?’ It’s so easy to say you have no control over a situation or to believe there are insurmountable odds against you. When you take that position it’s as sealed a deal as if you quit. And, you know you cannot quit and achieve success at the same time.  Are you depressed over the situation you are in?  As a leader you need to give vision to others. Don’t stifle your production because a situation seems insurmountable. If you do, it disqualifies you to provide for that vision.  If you’re a winner, then win. It’s unacceptable as a leader to quit when things get tough.  Blame the situation, the weather or whatever.  As soon as you believe it can’t be fixed, you’re done.

7.  Success & Hard Work.  Hard work makes a difference, yes… but doing the hard work with the right attitude is best.  Working with a rotten attitude will get you rotten results no matter how hard you work.  Strong leaders have strong work ethics and are willing to pay the price.  They sacrifice to create sacred things.  Whether it’s financial freedom, family, success in sports or business – you will have to make sacrifices to create the sacred thing you are chasing.

8.  Success & Personal Development.  Successful people invest in themselves.  When Abraham Lincoln was chopping wood for eight hours, he spent 7 hours sharpening his axe.  As a leader, understand your value by investing in yourself  and serving others.   Increasing your value creates more territory in serving more people.  An employer will pay for your professional development because it’s an asset to the company.  As an independent business owner or a leader, you have to be willing to do the same.  I remember spending money (that I could have had a lot of fun with) on books, CDs and for travels to seminars. I invested in myself and in the long term, it created the lifestyle that I wanted.

9.  Success & Perseverance.  Do NOT give up when the going gets tough. To be successful, you have to think long-term!  Do not let the ups and downs affect your outcome.  We have had great years and some that were not so great.  But, we persevered because quitting was not an option.  That is how we got to harvest our crop down the road.  Learn right away that you must persevere longer than your competition. Continually assault the problem; if you do long enough? You will conquer.  Despite the untruths of the media, success is not instantaneous.  You’ve got to keep the dream alive in your heart and work at it.  Surround yourself with encouragers and like-minded people. Greatness is not accomplished overnight and God’s delays are not His denials.

10. Success & Prioritization.  Ever heard that busy people get things done?  It is mostly true but as you add responsibilities to your life, you will have to prioritize.  Time management is one of the most important element to your success.  It’s important to know what you will do and also to know what you will not do.  I love hockey. I coached hockey, watched hockey and I played hockey. But I realized that watching and playing hockey was not helping me to reach my goals.  I had to stop and prioritize.  Putting hockey on the back burner for a bit was tough. If you give up what you really want in the future for what you can have in the moment, that is what will cause you to fail. I had to decide that watching hockey every day on TV would not build my success.  Now that I’ve crossed to the other side, I can go see the Stanley Cup every year. Throw aside the things that won’t help you to your goal.

That is great information.  I know Claude & Orrin Woodward have had many years of achieving success in their personal lives and also helped many people become successful.  These 10 traits aren’t just theory, they are actual applied principles that have worked in their lives.

That’s a wrap for today folks.  Take these 10 principles and make 2013 the best year in your LIFE.

Merry Christmas,

Joce Dionne


Filed under OTHER

LIFE Business leader blogs

New since November 1st, 2011, LIFE  is rolling at high speed.  The leadership of this company is what stands out the most in my eyes. 

You can follow these leaders on twitter and also visit their blog websites for great quotes and leadership tidbits;

Orrin Woodward blog & twitter

Claude Hamilton blog & twitter

Chris Brady blog & twitter

Tim Marks blog 

Bill Lewis blog

George Guzzardo blog

Dan Hawkins blog

Chris Mattis blog

NOTE: Recently my good friend and business partner Denis Leger registered his blog as well.

These sites have great daily nuggets for the brain & soul.  Hope you enjoy!


Have a great day,

Joce Dionne

1 Comment

Filed under OTHER